Friday, March 24, 2017

Typography - Implied

Techniques:
1. Shape - The font is swirly and not harsh to show that something implied is not in your face.

2. Color - As an ironic effect, something that is implied is not as obvious as black and white.

3. Size - something implied can still be said directly but someone might have to piece it together.

4. Effects - The words are reflected upside down to show that the words are still there but the viewer needs to pay attention to figure out what's happening. The same goes for the letters in the background. They are less opaque and even though all the letters to spell the word are there, the viewer still needs to read carefully to see the word.

5. Background Fills / Word Fills - The background is a gradient and the words have a 3-D effect to show that something implied can have deeper meaning that what is being said or shown.

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