1. Shape - The font is block-like.
2. Color - The letters (for the most part) have solid fills and the "S" has a yellow to red gradient to propose that when people become rich they often become "evil".
3. Orientation - The letters in the background are parallel to the bottom and top of the page. and are evenly spaced from each other
4. Style - The letters are in bold to show support.
5. Texture / Fills - The "S" has a fill of coins to suggest financial stability.
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