Typography Poster

I made this poster look like the quote by using blues to show the stream the fish are in and used orange as a complimentary color for the color scheme. I made the letters of "flow" follow the "current" in the background to make it resemble the meaning. I also warped the letters in "dead" as well as the "h" in "fish" with the warp tool to resemble fish bones. Lastly, I broke apart the background to propose the background is also going with the flow of the current and I made them grey and put a shadow behind them to show that they are also dying and are now separate from the background. I wanted to portray the idea that people who mindlessly go with the current societal norm are acting like dead fish that don't go against anything (the current). The pieces that broke apart from the background can be interpreted as all the people in the world that go mindlessly with other people's ideas.

logo word

Hackneyed - (of a phrase or idea) Lacking significance through having been overused; unoriginal and trite

Quote for poster

"Only dead fish go with the flow" -Andy Hunt

Typography - Stable

Techniques:
1. Shape - The font is block-like.

2. Color - The letters (for the most part) have solid fills and the "S" has a yellow to red gradient to propose that when people become rich they often become "evil".

3. Orientation - The letters in the background are parallel to the bottom and top of the page. and are evenly spaced from each other

4. Style - The letters are in bold to show support.

5. Texture / Fills - The "S" has a fill of coins to suggest financial stability.

Typography - Quiet

Techniques:
1. Size - The big lettering suggests that quiet people have a lot going on in their minds but usually keep it to themselves.

2. Shape - The font is swirly to suggest a quiet voice that isn't harsh.

3. Background Fill - The background is black to suggest nothingness because nothing is being said if someone is quiet.

4. Style - The stroke of the letters has a streak-y effect to suggest someone whispering.

5. Color / Value - The low opacity of the letters, again, suggests a quiet voice.

Typography - Implied

Techniques:
1. Shape - The font is swirly and not harsh to show that something implied is not in your face.

2. Color - As an ironic effect, something that is implied is not as obvious as black and white.

3. Size - something implied can still be said directly but someone might have to piece it together.

4. Effects - The words are reflected upside down to show that the words are still there but the viewer needs to pay attention to figure out what's happening. The same goes for the letters in the background. They are less opaque and even though all the letters to spell the word are there, the viewer still needs to read carefully to see the word.

5. Background Fills / Word Fills - The background is a gradient and the words have a 3-D effect to show that something implied can have deeper meaning that what is being said or shown.

Typography - Loud

Techniques:
1.  Size - The letters are big.

2. Shape - The font used is block-like and warped to suggest sound waves.

3. Background Fills - The background is in your face with a repetitive "loud" pattern.

4. Color - The colors used are part of the split-complimentary color scheme and are vivid for a "loud" effect.

5. Effects - The 3-D effect, again, suggests loud speech.